Yunnan Pu'er coffee is popular abroad!

After several years of accumulation and development, the quality of Yunnan coffee has quietly emerged in the international market, becoming the high-quality coffee favored by the international market after Blue Mountain Coffee. Because of this outstanding performance of Yunnan Coffee, the international coffee giant Starbucks Coffee Company established a joint venture company in Yunnan, which marked the beginning of Yunnan Coffee's entry into the top international ranks. Starbucks chief coffee taster Jeremy Wakeford has 45 years of experience in coffee tasting. He found a coffee in the Pu'er coffee planting area this year and scored a high score of 81.5. In the oak barrel, no one can distinguish it from Blue Mountain Coffee! It is one of the few top coffees I have tasted in my life."
 
According to reports, Manzhongtian is the name of the place. The average altitude here is 1,500 meters. The coffee production cycle in high-altitude areas is long. This kind of coffee accumulates rich nutrients, with first-class flavor, taste and quality. Manzhongtian coffee farm is on the back of the mountain. The average sunshine time is short, creating the best growing environment for shade-loving plants like coffee, and organic fertilizer is used throughout the process, using "rain forest coffee" for planting.

As the largest coffee producing area in China, the coffee planting area in Yunnan Province currently amounts to 500,000 mu, accounting for about 98% of the country's coffee planting area, and it is increasing year by year. Pu'er City is one of the main coffee producing areas in Yunnan Province, and its climate, geography and soil conditions are unique for coffee cultivation. The Yunnan government attaches great importance to this coffee planting plan. In order to promote the development of the coffee industry, the Yunnan Provincial Government plans to invest 3 billion yuan to increase the production of coffee beans to 200,000 tons by 2020, and the coffee planting scale will increase from the current 26,700 hectares to 100,000 hectares.
 
According to reports, the newly established joint venture company will be led by Starbucks to purchase and export high-quality Arabica coffee beans from Yunnan, and establish a coffee processing plant with "optimal processing technology" to ensure the same quality of Starbucks raw materials. From the acquisition of raw materials in Yunnan, to the establishment of the world's first coffee planting base, to the establishment of a joint venture company with a Yunnan enterprise, Starbucks continuous deep cultivation of coffee business in Yunnan is enough to show that the global coffee giant attaches great importance to the Yunnan base. The coffee industry in Yunnan bid farewell to the initial stage of the past, and opening up is an effective booster. Leveraging external forces and borrowing from Starbucks’ brand, management, and quality evaluation standards for coffee beans, it will help make Yunnan coffee truly go global and effectively promote the upgrade of Yunnan’s coffee industry. Now, coffee merchants all over the world are hoping to find the regions where Chinese coffee has the most say. The oldest coffee shop in Europe also said that it will open a shop in Pu'er.

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